Useful tips from Google for mobile friendly websites

Saturday, April 25th, 2015

We’ve been talking a lot lately about making your website mobile friendly; about the recent Google mobile friendly update, and tests to ensure that your site meets the standards that Google are looking for. As with many of the Google updates, one of the best sources of information is directly from the horse’s mouth – […]

My Site Isn’t Mobile Friendly – Do I need a new one?

Saturday, April 25th, 2015
Google's Mobile Friendly Update - do you need a responsive site now?

Google’s mobile-friendly update (a.k.a erroneously as Mobilegeddon) has people talking once again about how important responsive or mobile friendly sites are. But what if you’ve spent a lot of time and money on getting your website to look and work the way you want it to, but it isn’t mobile friendly; do you have to […]

Wondering where to start when trying to understand seo?

Friday, July 15th, 2011

Here’s a really nice infographic which outlines various different elements, both on and off the page, that influence search engine optimisation. It imitates the periodic table to grab your attention:   Now, apart from it being a very useful guide for beginners trying to get to grips with concepts like ‘on-the-page’ and ‘off-the-page’ in seo, […]

Ken dumps Barbie in Social Networking coup

Friday, June 10th, 2011

The folks over at Greenpeace have embraced social networking to huge effect, and this week they launched their latest campaign with a really clever combination of their own site, a dedicated facebook page, and a cool video available on youtube. The story is a simple one – Mattel, the toy giant, has been accused (along […]

It’s official – speed is a factor in google ranking, but don’t panic

Monday, April 12th, 2010

So, after a lot of rumours and behind the scenes testing, Google has come out and made it official – the speed of your website is now one of the (over 200) factors taken into account when ranking your site in the search results. Cue widespread panic and a lot of shark-like activity on the […]

Don’t forget about local search

Tuesday, April 6th, 2010

There’s a good article posted by Nine by Blue’s Vanessa Fox (who, when working for google was responsible for google’s webmaster central), about why restaurants should care about local search. Amongst the key points that it makes is that your business needs to take on a holistic approach to its online presence, not concentrating solely […]

Marketing Pullman’s ‘The good man Jesus, the scoundrel Christ’ online – some lessons

Saturday, April 3rd, 2010

There’s a interesting, though flawed, marketing campaign going on for Philip Pullman’s latest book, The Good Man Jesus, The Scoundrel Christ. It takes full advantage of social networking and technology to promote the book, and is worth looking at a little more in detail for other novelists promoting their books online – with or without […]

But does your brand ‘need’ to be on facebook?

Wednesday, March 24th, 2010

There’s a good article in Mashable magazine entitled ‘Why Your Brand Needs to be on Facebook Now’, which goes back over the fact that Facebook hit a milestone recently when it became a more visited site than google in the US – that’s their main reasoning behind why your brand needs to be up there: […]

Free Content isn’t the problem – free advertising is the model killing online media

Wednesday, March 24th, 2010

Following on from the earlier post about Smashing Magazine’s cash crisis, and the extraordinary measures they’re taking to raise funds, and in response to a comment made there, it struck me that while there’s plenty of talk about how free content is an outdated and unworkable model, hardly anyone talks about the real elephant in […]

Crisis in the free content model over @ Smashing Magazine

Tuesday, March 23rd, 2010

One of the most popular free content magazines for the web design community, the German run Smashing Magazine, appeared to go slightly crazy yesterday, redirecting all of its pages to an urgent plea asking readers to buy a special ebook ” for 9.90 to help keep the magazine afloat. The move to redirect all of […]