BoDu WEB

The folks over at Greenpeace have embraced social networking to huge effect, and this week they launched their latest campaign with a really clever combination of their own site, a dedicated facebook page, and a cool video available on youtube. The story is a simple one – Mattel, the toy giant, has been accused (along […]

There’s a good article in Mashable magazine entitled ‘Why Your Brand Needs to be on Facebook Now’, which goes back over the fact that Facebook hit a milestone recently when it became a more visited site than google in the US – that’s their main reasoning behind why your brand needs to be up there: […]

There’s an interesting story brewing on Twitter at the moment, as best-selling author Alice Hoffman has taken to task reviewer Roberta Silman for her review of The Story Sisters, Hoffman’s new novel. There are countless blogs and twitter profiles talking about Hoffman’s reaction – she tweeted up to 27 times about the review, going so […]

If you’re using Twitter to promote yourself / your band / your novel / your conference etc it’s obvious that you would like to have a large amount of followers. There’s one single thing, more than any other, that puts us off following people on our various twitter accounts, and it’s a simple thing that […]

Right-leaning British newspaper The Daily Mail found itself with egg on its face on Friday as one of its infamously non-neutral polls was targeted by psychologists on twitter. The poll which had the decidedly non-neutral question ‘should the nhs let gipsies to jump the queue?’, raised the ire of a number of psychologists who as […]

So the big news in recent weeks has been the presentation of Google Wave, due to be fully launched later in the year. You can check out the presentation here. As with virtually any new search/social media release, there’s immediate talk of it being a *killer – with twitter being the * in this particular […]

The trouble with being dedicated to your job is that you’re like a horse with blinders on – you don’t seem to enjoy the benefits that peripheral vision can bring. Yes, you are focused on your work and enjoy it so much that you have time for little else when you’re busy, but there is […]

The big question that has hung around Twitter – like many other startups (and remember, the micro-blogging service is scarcely three years old) – is how will it make money? The conventional approach has always been around advertising. The other big social networking names Myspace and Facebook have both based their business models around advertising […]

The power of twitter (and social networking / online presence in general) to shift books has been forcefully demonstrated by the almost impromptu launch of the #wossybookclub. Jonathan Ross, the tv celebrity who tweets using @wossy and has over 250,000 followers, decided last week to set up a book club on twitter. Browse over to […]

It’s a web 2.0 irony, that the biggest social networking platforms find their biggest pr nightmares occuring through the use of their very own structure. It happened recently with Facebook when users started setting up facebook groups demanding a return to the old design, after Facebook changed the layout of user profiles (to give public […]