There’s a interesting, though flawed, marketing campaign going on for Philip Pullman’s latest book, The Good Man Jesus, The Scoundrel Christ. It takes full advantage of social networking and technology to promote the book, and is worth looking at a little more in detail for other novelists promoting their books online – with or without […]
Marketing Pullman’s ‘The good man Jesus, the scoundrel Christ’ online – some lessons
Saturday, April 3rd, 2010
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