BoDu WEB

The folks over at Greenpeace have embraced social networking to huge effect, and this week they launched their latest campaign with a really clever combination of their own site, a dedicated facebook page, and a cool video available on youtube. The story is a simple one – Mattel, the toy giant, has been accused (along […]

There’s a good article posted by Nine by Blue’s Vanessa Fox (who, when working for google was responsible for google’s webmaster central), about why restaurants should care about local search. Amongst the key points that it makes is that your business needs to take on a holistic approach to its online presence, not concentrating solely […]

There’s a interesting, though flawed, marketing campaign going on for Philip Pullman’s latest book, The Good Man Jesus, The Scoundrel Christ. It takes full advantage of social networking and technology to promote the book, and is worth looking at a little more in detail for other novelists promoting their books online – with or without […]

There’s a good article in Mashable magazine entitled ‘Why Your Brand Needs to be on Facebook Now’, which goes back over the fact that Facebook hit a milestone recently when it became a more visited site than google in the US – that’s their main reasoning behind why your brand needs to be up there: […]

There’s an interesting story brewing on Twitter at the moment, as best-selling author Alice Hoffman has taken to task reviewer Roberta Silman for her review of The Story Sisters, Hoffman’s new novel. There are countless blogs and twitter profiles talking about Hoffman’s reaction – she tweeted up to 27 times about the review, going so […]

If you’re using Twitter to promote yourself / your band / your novel / your conference etc it’s obvious that you would like to have a large amount of followers. There’s one single thing, more than any other, that puts us off following people on our various twitter accounts, and it’s a simple thing that […]

Right-leaning British newspaper The Daily Mail found itself with egg on its face on Friday as one of its infamously non-neutral polls was targeted by psychologists on twitter. The poll which had the decidedly non-neutral question ‘should the nhs let gipsies to jump the queue?’, raised the ire of a number of psychologists who as […]

So the big news in recent weeks has been the presentation of Google Wave, due to be fully launched later in the year. You can check out the presentation here. As with virtually any new search/social media release, there’s immediate talk of it being a *killer – with twitter being the * in this particular […]

The trouble with being dedicated to your job is that you’re like a horse with blinders on – you don’t seem to enjoy the benefits that peripheral vision can bring. Yes, you are focused on your work and enjoy it so much that you have time for little else when you’re busy, but there is […]

.Net magazine have a good series where they pose a question to various online professionals. Their latest one is on ‘The biggest myths online’. The answers are interesting (though to be taken with a pinch of salt, given that these are experts reasonably enough suggesting that the biggest risks online relate to their own areas […]