Useful tips from Google for mobile friendly websites

Saturday, April 25th, 2015

We’ve been talking a lot lately about making your website mobile friendly; about the recent Google mobile friendly update, and tests to ensure that your site meets the standards that Google are looking for. As with many of the Google updates, one of the best sources of information is directly from the horse’s mouth – […]

Don’t forget about local search

Tuesday, April 6th, 2010

There’s a good article posted by Nine by Blue’s Vanessa Fox (who, when working for google was responsible for google’s webmaster central), about why restaurants should care about local search. Amongst the key points that it makes is that your business needs to take on a holistic approach to its online presence, not concentrating solely […]

But does your brand ‘need’ to be on facebook?

Wednesday, March 24th, 2010

There’s a good article in Mashable magazine entitled ‘Why Your Brand Needs to be on Facebook Now’, which goes back over the fact that Facebook hit a milestone recently when it became a more visited site than google in the US – that’s their main reasoning behind why your brand needs to be up there: […]

Free Content isn’t the problem – free advertising is the model killing online media

Wednesday, March 24th, 2010

Following on from the earlier post about Smashing Magazine’s cash crisis, and the extraordinary measures they’re taking to raise funds, and in response to a comment made there, it struck me that while there’s plenty of talk about how free content is an outdated and unworkable model, hardly anyone talks about the real elephant in […]

The SEO Benefits of Video on your site

Monday, March 22nd, 2010

I recently participated on a discussion (on LinkedIn http://bit.ly/cgHG8R) about the advantages/disadvantages of having a video on your home page. The discussion was an interesting one, bringing up various aspects including accessibility, brain-mapping, and general layout pros and cons, but one thing struck me forcefully – the ‘received wisdom’ that video has no seo benefits […]

Getting your pages indexed in google’s local search – a google.co.uk case study

Sunday, March 7th, 2010

There has always been plenty of debate about the importance of choosing an appropriate tld (top level domain, like .com, .ie, .co.uk etc), and choosing a hosting service based in your main target market. Until recently the common wisdom was that, if you wanted to rank well in a specific local search engine index, like […]

Google puts Premiership and Serie-A football fixtures at top of serps

Friday, August 21st, 2009

It seems that Googlehas suddenly ¬†subscribed to that famous old adage of Bill Shankly’s – football is not a matter of life or death, it’s more important than that – given that they’ve started pushing Premiership, and Serie-A fixtures to the top of their serps (search engine results pages) for searches using city names that […]

Google makes advances in image recognition

Tuesday, June 23rd, 2009

Google has just published an interesting research paper which suggests that they have made big advances in the image-recognition software field. At a computer vision and pattern recognition conference in Miami recently, Jay Yagnik, google’s head of vision research claimed that their new system has had an 80% accuracy in identifying untagged images of up […]

Google Wave – exciting possibilities

Thursday, June 18th, 2009

So the big news in recent weeks has been the presentation of Google Wave, due to be fully launched later in the year. You can check out the presentation here. As with virtually any new search/social media release, there’s immediate talk of it being a *killer – with twitter being the * in this particular […]

The problem with AJAX and Flash – in terms of google indexing

Monday, June 1st, 2009

There’s a great article by Vanessa Fox over at SearchEngineLand.com which, taking its lead from triumphant announcements at the Google I/O conference, discusses the still very real problems some sites have in being effectively indexed and ranked in google and other search engines because of their use of AJAX and Flash – two very useful […]