BoDu WEB

The folks over at Greenpeace have embraced social networking to huge effect, and this week they launched their latest campaign with a really clever combination of their own site, a dedicated facebook page, and a cool video available on youtube. The story is a simple one – Mattel, the toy giant, has been accused (along […]

There’s a interesting, though flawed, marketing campaign going on for Philip Pullman’s latest book, The Good Man Jesus, The Scoundrel Christ. It takes full advantage of social networking and technology to promote the book, and is worth looking at a little more in detail for other novelists promoting their books online – with or without […]

There’s a good article in Mashable magazine entitled ‘Why Your Brand Needs to be on Facebook Now’, which goes back over the fact that Facebook hit a milestone recently when it became a more visited site than google in the US – that’s their main reasoning behind why your brand needs to be up there: […]

I recently participated on a discussion (on LinkedIn http://bit.ly/cgHG8R) about the advantages/disadvantages of having a video on your home page. The discussion was an interesting one, bringing up various aspects including accessibility, brain-mapping, and general layout pros and cons, but one thing struck me forcefully – the ‘received wisdom’ that video has no seo benefits […]

There’s an interesting story brewing on Twitter at the moment, as best-selling author Alice Hoffman has taken to task reviewer Roberta Silman for her review of The Story Sisters, Hoffman’s new novel. There are countless blogs and twitter profiles talking about Hoffman’s reaction – she tweeted up to 27 times about the review, going so […]

If you’re using Twitter to promote yourself / your band / your novel / your conference etc it’s obvious that you would like to have a large amount of followers. There’s one single thing, more than any other, that puts us off following people on our various twitter accounts, and it’s a simple thing that […]

Right-leaning British newspaper The Daily Mail found itself with egg on its face on Friday as one of its infamously non-neutral polls was targeted by psychologists on twitter. The poll which had the decidedly non-neutral question ‘should the nhs let gipsies to jump the queue?’, raised the ire of a number of psychologists who as […]

We’ve already pointed out one horrendous experience had by a self-publishing author (who paid his publisher over ten-times the going rate to register his preferred domain name, and then found that they had actually registered it to themselves). Browsing about we’ve come across another mistake that authors/novelists using self-publishing companies can make. They presume that, […]

So the big news in recent weeks has been the presentation of Google Wave, due to be fully launched later in the year. You can check out the presentation here. As with virtually any new search/social media release, there’s immediate talk of it being a *killer – with twitter being the * in this particular […]

The trouble with being dedicated to your job is that you’re like a horse with blinders on – you don’t seem to enjoy the benefits that peripheral vision can bring. Yes, you are focused on your work and enjoy it so much that you have time for little else when you’re busy, but there is […]