Don’t forget about local search

Tuesday, April 6th, 2010

There’s a good article posted by Nine by Blue’s Vanessa Fox (who, when working for google was responsible for google’s webmaster central), about why restaurants should care about local search. Amongst the key points that it makes is that your business needs to take on a holistic approach to its online presence, not concentrating solely […]

Marketing Pullman’s ‘The good man Jesus, the scoundrel Christ’ online – some lessons

Saturday, April 3rd, 2010

There’s a interesting, though flawed, marketing campaign going on for Philip Pullman’s latest book, The Good Man Jesus, The Scoundrel Christ. It takes full advantage of social networking and technology to promote the book, and is worth looking at a little more in detail for other novelists promoting their books online – with or without […]

Twitter retention rates are worth considering

Monday, May 11th, 2009

The plot is nearly always the same – social networks start off with a technologically clued in vanguard using them, then thanks to word of mouth their user base starts to grow, until that magical moment when the media starts latching on. At that point new users signing up skyrockets alongside hyperbolic predictions about how […]

Overoptimistic about Twitter search

Friday, April 24th, 2009

There was an interesting article last month about twitter search, which raises questions for any prospective webmaster – given that search engine optimisation is, rightly, a major concern in the design and upkeep of a site. The article, published in twitip.com, will have pleased twitter executives as it – with more than a little hyperbole […]