My Site Isn’t Mobile Friendly – Do I need a new one?

Saturday, April 25th, 2015
Google's Mobile Friendly Update - do you need a responsive site now?

Google’s mobile-friendly update (a.k.a erroneously as Mobilegeddon) has people talking once again about how important responsive or mobile friendly sites are. But what if you’ve spent a lot of time and money on getting your website to look and work the way you want it to, but it isn’t mobile friendly; do you have to […]

Wondering where to start when trying to understand seo?

Friday, July 15th, 2011

Here’s a really nice infographic which outlines various different elements, both on and off the page, that influence search engine optimisation. It imitates the periodic table to grab your attention:   Now, apart from it being a very useful guide for beginners trying to get to grips with concepts like ‘on-the-page’ and ‘off-the-page’ in seo, […]

It’s official – speed is a factor in google ranking, but don’t panic

Monday, April 12th, 2010

So, after a lot of rumours and behind the scenes testing, Google has come out and made it official – the speed of your website is now one of the (over 200) factors taken into account when ranking your site in the search results. Cue widespread panic and a lot of shark-like activity on the […]

Don’t forget about local search

Tuesday, April 6th, 2010

There’s a good article posted by Nine by Blue’s Vanessa Fox (who, when working for google was responsible for google’s webmaster central), about why restaurants should care about local search. Amongst the key points that it makes is that your business needs to take on a holistic approach to its online presence, not concentrating solely […]

Marketing Pullman’s ‘The good man Jesus, the scoundrel Christ’ online – some lessons

Saturday, April 3rd, 2010

There’s a interesting, though flawed, marketing campaign going on for Philip Pullman’s latest book, The Good Man Jesus, The Scoundrel Christ. It takes full advantage of social networking and technology to promote the book, and is worth looking at a little more in detail for other novelists promoting their books online – with or without […]

The SEO Benefits of Video on your site

Monday, March 22nd, 2010

I recently participated on a discussion (on LinkedIn http://bit.ly/cgHG8R) about the advantages/disadvantages of having a video on your home page. The discussion was an interesting one, bringing up various aspects including accessibility, brain-mapping, and general layout pros and cons, but one thing struck me forcefully – the ‘received wisdom’ that video has no seo benefits […]

Getting your pages indexed in google’s local search – a google.co.uk case study

Sunday, March 7th, 2010

There has always been plenty of debate about the importance of choosing an appropriate tld (top level domain, like .com, .ie, .co.uk etc), and choosing a hosting service based in your main target market. Until recently the common wisdom was that, if you wanted to rank well in a specific local search engine index, like […]

Google puts Premiership and Serie-A football fixtures at top of serps

Friday, August 21st, 2009

It seems that Googlehas suddenly ¬†subscribed to that famous old adage of Bill Shankly’s – football is not a matter of life or death, it’s more important than that – given that they’ve started pushing Premiership, and Serie-A fixtures to the top of their serps (search engine results pages) for searches using city names that […]

Google makes advances in image recognition

Tuesday, June 23rd, 2009

Google has just published an interesting research paper which suggests that they have made big advances in the image-recognition software field. At a computer vision and pattern recognition conference in Miami recently, Jay Yagnik, google’s head of vision research claimed that their new system has had an 80% accuracy in identifying untagged images of up […]

Self-Publishing? What should you pay for your website.

Friday, June 19th, 2009

We’ve already pointed out one horrendous experience had by a self-publishing author (who paid his publisher over ten-times the going rate to register his preferred domain name, and then found that they had actually registered it to themselves). Browsing about we’ve come across another mistake that authors/novelists using self-publishing companies can make. They presume that, […]