BoDu WEB

Google’s mobile-friendly update (a.k.a erroneously as Mobilegeddon) has people talking once again about how important responsive or mobile friendly sites are. But what if you’ve spent a lot of time and money on getting your website to look and work the way you want it to, but it isn’t mobile friendly; do you have to […]

Here’s a really nice infographic which outlines various different elements, both on and off the page, that influence search engine optimisation. It imitates the periodic table to grab your attention:   Now, apart from it being a very useful guide for beginners trying to get to grips with concepts like ‘on-the-page’ and ‘off-the-page’ in seo, […]

So, after a lot of rumours and behind the scenes testing, Google has come out and made it official – the speed of your website is now one of the (over 200) factors taken into account when ranking your site in the search results. Cue widespread panic and a lot of shark-like activity on the […]

There’s a good article posted by Nine by Blue’s Vanessa Fox (who, when working for google was responsible for google’s webmaster central), about why restaurants should care about local search. Amongst the key points that it makes is that your business needs to take on a holistic approach to its online presence, not concentrating solely […]

There’s a interesting, though flawed, marketing campaign going on for Philip Pullman’s latest book, The Good Man Jesus, The Scoundrel Christ. It takes full advantage of social networking and technology to promote the book, and is worth looking at a little more in detail for other novelists promoting their books online – with or without […]

I recently participated on a discussion (on LinkedIn http://bit.ly/cgHG8R) about the advantages/disadvantages of having a video on your home page. The discussion was an interesting one, bringing up various aspects including accessibility, brain-mapping, and general layout pros and cons, but one thing struck me forcefully – the ‘received wisdom’ that video has no seo benefits […]

There has always been plenty of debate about the importance of choosing an appropriate tld (top level domain, like .com, .ie, .co.uk etc), and choosing a hosting service based in your main target market. Until recently the common wisdom was that, if you wanted to rank well in a specific local search engine index, like […]

It seems that Googlehas suddenly  subscribed to that famous old adage of Bill Shankly’s – football is not a matter of life or death, it’s more important than that – given that they’ve started pushing Premiership, and Serie-A fixtures to the top of their serps (search engine results pages) for searches using city names that […]

Google has just published an interesting research paper which suggests that they have made big advances in the image-recognition software field. At a computer vision and pattern recognition conference in Miami recently, Jay Yagnik, google’s head of vision research claimed that their new system has had an 80% accuracy in identifying untagged images of up […]

We’ve already pointed out one horrendous experience had by a self-publishing author (who paid his publisher over ten-times the going rate to register his preferred domain name, and then found that they had actually registered it to themselves). Browsing about we’ve come across another mistake that authors/novelists using self-publishing companies can make. They presume that, […]