The power of twitter (and social networking / online presence in general) to shift books has been forcefully demonstrated by the almost impromptu launch of the #wossybookclub. Jonathan Ross, the tv celebrity who tweets using @wossy and has over 250,000 followers, decided last week to set up a book club on twitter. Browse over to […]
#wossybookclub teaches some twitter lessons for authors online
Tuesday, May 19th, 2009Twitter users target Twitter with their anger
Wednesday, May 13th, 2009It’s a web 2.0 irony, that the biggest social networking platforms find their biggest pr nightmares occuring through the use of their very own structure. It happened recently with Facebook when users started setting up facebook groups demanding a return to the old design, after Facebook changed the layout of user profiles (to give public […]
Using twitter in a crisis – two case studies
Tuesday, April 21st, 2009Two recent events have struck home how useful Twitter can be from the point of view of customer relations, and how poorly it is being used by some companies who should know better. The first was the by-now notorious #amazonfail case, where word got out that Amazon had shunted all Gay Lesbian and Transgender tagged […]
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