There has always been plenty of debate about the importance of choosing an appropriate tld (top level domain, like .com, .ie, .co.uk etc), and choosing a hosting service based in your main target market.
Until recently the common wisdom was that, if you wanted to rank well in a specific local search engine index, like for [...]
Archive for the ‘search engine optimisation’ Category
Getting your pages indexed in google’s local search – a google.co.uk case study
Sunday, March 7th, 2010Google puts Premiership and Serie-A football fixtures at top of serps
Friday, August 21st, 2009It seems that Googlehas suddenly subscribed to that famous old adage of Bill Shankly’s – football is not a matter of life or death, it’s more important than that – given that they’ve started pushing Premiership, and Serie-A fixtures to the top of their serps (search engine results pages) for searches using city names that [...]
Google makes advances in image recognition
Tuesday, June 23rd, 2009Google has just published an interesting research paper which suggests that they have made big advances in the image-recognition software field. At a computer vision and pattern recognition conference in Miami recently, Jay Yagnik, google’s head of vision research claimed that their new system has had an 80% accuracy in identifying untagged images of up [...]
The problem with AJAX and Flash – in terms of google indexing
Monday, June 1st, 2009There’s a great article by Vanessa Fox over at SearchEngineLand.com which, taking its lead from triumphant announcements at the Google I/O conference, discusses the still very real problems some sites have in being effectively indexed and ranked in google and other search engines because of their use of AJAX and Flash – two very [...]
How do you spell s.e.o?
Monday, May 25th, 2009I was a little dissapointed listening today to the otherwise excellent SEO Rockstars podcast site-review program, with guest s.e.o. expert Chris Boggs, when Boggs pointed out amongst the failings of one site the fact that they had ’spelt optimization wrong’ [Chris has been in touch to point out he was actually being 'tongue in cheek' - [...]
Moving domains – an expert experiments
Monday, May 25th, 2009Back in April Google guru Matt Cutts decided to move his blog from his www.mattcutts.com domain to another that he owns, www.dullest.com, changing host and ip address at the same time. All things that can have an impact on how your website performs both for visitors and for search engines.
Now he’s moved it back, and [...]
Matt Cutts is a big fan of Google’s ‘Spellmeleon’ – should you be too?
Wednesday, May 13th, 2009The head of Google’s web-spam team, Matt Cutts has been talking about some features that are already in google’s search results, though you may not have noticed them. In particular he’s been talking about the google spell-checking features – giving us a glimpse into the internal workings by revealing two different features and their inhouse [...]
Understanding some Web 2.0 fundamentals (with the help of Tim O’Reilly)
Thursday, April 30th, 2009There’s a great conversation up on Fora.tv between Tim O’Reilly – the publishing guru who was at the forefront of coining and defining the term Web 2.0 – which we recommend to anyone who’s thinking about setting up a website. For those of you who are up to date with online trends and developments it [...]