There’s an interesting story brewing on Twitter at the moment, as best-selling author Alice Hoffman has taken to task reviewer Roberta Silman for her review of The Story Sisters, Hoffman’s new novel.
There are countless blogs and twitter profiles talking about Hoffman’s reaction – she tweeted up to 27 times about the review, going so far [...]
Posts Tagged ‘pr on social networks’
Alice Hoffman blasts reviewer on Twitter
Monday, June 29th, 2009Tags: clever use of social networking, do's and don't's for twitter, establishing an online presence, pr on social networks
Posted in general thoughts, promoting writers online, social networks, twitter | No Comments »
Twitter trashes skewed Daily Mail poll
Monday, June 22nd, 2009Right-leaning British newspaper The Daily Mail found itself with egg on its face on Friday as one of its infamously non-neutral polls was targeted by psychologists on twitter.
The poll which had the decidedly non-neutral question ’should the nhs let gipsies to jump the queue?’, raised the ire of a number of psychologists who as part [...]
Tags: building a band website, clever use of social networking, company blogs, developing websites for bands, do's and don't's for twitter, establishing an online presence, pr on social networks
Posted in band promotion online, facebook, promoting writers online, social networks, twitter | No Comments »
Self-Publishing? What should you pay for your website.
Friday, June 19th, 2009We’ve already pointed out one horrendous experience had by a self-publishing author (who paid his publisher over ten-times the going rate to register his preferred domain name, and then found that they had actually registered it to themselves). Browsing about we’ve come across another mistake that authors/novelists using self-publishing companies can make.
They presume that, because [...]
Tags: author websites, cost of a website, designing your site, literary websites, novelists online, pr on social networks, self-publishing
Posted in promoting writers online, search engine optimisation | 1 Comment »
#wossybookclub teaches some twitter lessons for authors online
Tuesday, May 19th, 2009 The power of twitter (and social networking / online presence in general) to shift books has been forcefully demonstrated by the almost impromptu launch of the #wossybookclub.
Jonathan Ross, the tv celebrity who tweets using @wossy and has over 250,000 followers, decided last week to set up a book club on twitter. Browse over to [...]
Tags: #amazonfail, #wossybookclub, clever use of social networking, pr on social networks, writers using the web well
Posted in general thoughts, promoting writers online, social networks, twitter | No Comments »
Twitter users target Twitter with their anger
Wednesday, May 13th, 2009It’s a web 2.0 irony, that the biggest social networking platforms find their biggest pr nightmares occuring through the use of their very own structure. It happened recently with Facebook when users started setting up facebook groups demanding a return to the old design, after Facebook changed the layout of user profiles (to give public [...]
Tags: #amazonfail, #telegraphfail, clever use of social networking, pr on social networks
Posted in social networks, twitter | No Comments »
Learning a lesson from Facebook’s localisation into Hindi
Saturday, May 9th, 2009Localisation is the over-technical term used by software developers to describe the translation of their programs into other languages. It serves a purpose, though, to stress that translation is far more than simply substituting words from one language to another. For a program to work in different markets different cultures need to be taken into [...]
Tags: clever use of social networking, facebook vs myspace, google, orkut, pr on social networks, social networks for musicians
Posted in facebook, google, social networks | No Comments »
Google combat spam with change in ranking algorithm
Thursday, April 23rd, 2009There’s an interesting article in today’s Web Pro News, where Jason Lee Millar suggests that Google are being forced by increasingly embarassing high-ranking spam results to change their ranking algorithm.
The crux of the article is that the web, and the way it’s linked up, is changing rapidly. Things are speeding up, and it seems that [...]
Tags: anti-spam, establishing an online presence, googlerank, link velocity, pr on social networks, the live web
Posted in search engine optimisation, social networks | No Comments »
Using twitter in a crisis – two case studies
Tuesday, April 21st, 2009Two recent events have struck home how useful Twitter can be from the point of view of customer relations, and how poorly it is being used by some companies who should know better.
The first was the by-now notorious #amazonfail case, where word got out that Amazon had shunted all Gay Lesbian and Transgender tagged works [...]
Tags: #amazonfail, pr on social networks, using twitter badly
Posted in social networks, twitter | No Comments »