There’s a good article posted by Nine by Blue’s Vanessa Fox (who, when working for google was responsible for google’s webmaster central), about why restaurants should care about local search.
Amongst the key points that it makes is that your business needs to take on a holistic approach to its online presence, not concentrating solely on [...]
Posts Tagged ‘clever use of social networking’
Don’t forget about local search
Tuesday, April 6th, 2010Tags: advantages of using twitter, clever use of social networking, establishing an online presence, google, local search, local search optimisation, pr on social networks, the new google?
Posted in facebook, general thoughts, google, search engine optimisation, social networks | No Comments »
Marketing Pullman’s ‘The good man Jesus, the scoundrel Christ’ online – some lessons
Saturday, April 3rd, 2010There’s a interesting, though flawed, marketing campaign going on for Philip Pullman’s latest book, The Good Man Jesus, The Scoundrel Christ. It takes full advantage of social networking and technology to promote the book, and is worth looking at a little more in detail for other novelists promoting their books online – with or without [...]
Tags: advantages of using twitter, authors online, clever use of social networking, establishing an online presence, philip pullman, pr on social networks, self-publishing, seo for video
Posted in general thoughts, promoting writers online, search engine optimisation, social networks | No Comments »
But does your brand ‘need’ to be on facebook?
Wednesday, March 24th, 2010There’s a good article in Mashable magazine entitled ‘Why Your Brand Needs to be on Facebook Now’, which goes back over the fact that Facebook hit a milestone recently when it became a more visited site than google in the US – that’s their main reasoning behind why your brand needs to be up there: [...]
Tags: clever use of social networking, company blogs, establishing an online presence, pr on social networks, social network business strategies, social networks for musicians, the new google?
Posted in facebook, general thoughts, google, promoting writers online, social networks, twitter | No Comments »
Alice Hoffman blasts reviewer on Twitter
Monday, June 29th, 2009There’s an interesting story brewing on Twitter at the moment, as best-selling author Alice Hoffman has taken to task reviewer Roberta Silman for her review of The Story Sisters, Hoffman’s new novel.
There are countless blogs and twitter profiles talking about Hoffman’s reaction – she tweeted up to 27 times about the review, going so far [...]
Tags: clever use of social networking, do's and don't's for twitter, establishing an online presence, pr on social networks
Posted in general thoughts, promoting writers online, social networks, twitter | No Comments »
Twitter trashes skewed Daily Mail poll
Monday, June 22nd, 2009Right-leaning British newspaper The Daily Mail found itself with egg on its face on Friday as one of its infamously non-neutral polls was targeted by psychologists on twitter.
The poll which had the decidedly non-neutral question ’should the nhs let gipsies to jump the queue?’, raised the ire of a number of psychologists who as part [...]
Tags: building a band website, clever use of social networking, company blogs, developing websites for bands, do's and don't's for twitter, establishing an online presence, pr on social networks
Posted in band promotion online, facebook, promoting writers online, social networks, twitter | No Comments »
#wossybookclub teaches some twitter lessons for authors online
Tuesday, May 19th, 2009 The power of twitter (and social networking / online presence in general) to shift books has been forcefully demonstrated by the almost impromptu launch of the #wossybookclub.
Jonathan Ross, the tv celebrity who tweets using @wossy and has over 250,000 followers, decided last week to set up a book club on twitter. Browse over to [...]
Tags: #amazonfail, #wossybookclub, clever use of social networking, pr on social networks, writers using the web well
Posted in general thoughts, promoting writers online, social networks, twitter | No Comments »
Twitter users target Twitter with their anger
Wednesday, May 13th, 2009It’s a web 2.0 irony, that the biggest social networking platforms find their biggest pr nightmares occuring through the use of their very own structure. It happened recently with Facebook when users started setting up facebook groups demanding a return to the old design, after Facebook changed the layout of user profiles (to give public [...]
Tags: #amazonfail, #telegraphfail, clever use of social networking, pr on social networks
Posted in social networks, twitter | No Comments »
Learning a lesson from Facebook’s localisation into Hindi
Saturday, May 9th, 2009Localisation is the over-technical term used by software developers to describe the translation of their programs into other languages. It serves a purpose, though, to stress that translation is far more than simply substituting words from one language to another. For a program to work in different markets different cultures need to be taken into [...]
Tags: clever use of social networking, facebook vs myspace, google, orkut, pr on social networks, social networks for musicians
Posted in facebook, google, social networks | No Comments »
Overoptimistic about Twitter search
Friday, April 24th, 2009There was an interesting article last month about twitter search, which raises questions for any prospective webmaster – given that search engine optimisation is, rightly, a major concern in the design and upkeep of a site.
The article, published in twitip.com, will have pleased twitter executives as it – with more than a little hyperbole – [...]
Tags: advantages of using twitter, clever use of social networking, the live web, twitter search, twitter vs google, using twitter badly
Posted in google, search engine optimisation, social networks, twitter | No Comments »
Using Social Media for the Environment
Wednesday, April 22nd, 2009It’s EarthDay, and Mashable magazine – an invaluable resource for anyone interested in social networking technology and developments – have a useful article, by Elsa Wenzel, on how various activist organisations are harnessing the power of social networks, either using existing platforms like Facebook, or developing their own dedicated networks.
A more extensive list is [...]
Tags: clever use of social networking, earth day, environmental news, online activism
Posted in social networks | No Comments »