There’s a good article posted by Nine by Blue’s Vanessa Fox (who, when working for google was responsible for google’s webmaster central), about why restaurants should care about local search.
Amongst the key points that it makes is that your business needs to take on a holistic approach to its online presence, not concentrating solely on [...]
Posts Tagged ‘advantages of using twitter’
Don’t forget about local search
Tuesday, April 6th, 2010Tags: advantages of using twitter, clever use of social networking, establishing an online presence, google, local search, local search optimisation, pr on social networks, the new google?
Posted in facebook, general thoughts, google, search engine optimisation, social networks | No Comments »
Marketing Pullman’s ‘The good man Jesus, the scoundrel Christ’ online – some lessons
Saturday, April 3rd, 2010There’s a interesting, though flawed, marketing campaign going on for Philip Pullman’s latest book, The Good Man Jesus, The Scoundrel Christ. It takes full advantage of social networking and technology to promote the book, and is worth looking at a little more in detail for other novelists promoting their books online – with or without [...]
Tags: advantages of using twitter, authors online, clever use of social networking, establishing an online presence, philip pullman, pr on social networks, self-publishing, seo for video
Posted in general thoughts, promoting writers online, search engine optimisation, social networks | No Comments »
Twitter retention rates are worth considering
Monday, May 11th, 2009The plot is nearly always the same – social networks start off with a technologically clued in vanguard using them, then thanks to word of mouth their user base starts to grow, until that magical moment when the media starts latching on. At that point new users signing up skyrockets alongside hyperbolic predictions about how [...]
Tags: advantages of using twitter, do's and don't's for twitter, social network retention rates, twitter vs google
Posted in social networks | No Comments »
Overoptimistic about Twitter search
Friday, April 24th, 2009There was an interesting article last month about twitter search, which raises questions for any prospective webmaster – given that search engine optimisation is, rightly, a major concern in the design and upkeep of a site.
The article, published in twitip.com, will have pleased twitter executives as it – with more than a little hyperbole – [...]
Tags: advantages of using twitter, clever use of social networking, the live web, twitter search, twitter vs google, using twitter badly
Posted in google, search engine optimisation, social networks, twitter | No Comments »