There’s a interesting, though flawed, marketing campaign going on for Philip Pullman’s latest book, The Good Man Jesus, The Scoundrel Christ. It takes full advantage of social networking and technology to promote the book, and is worth looking at a little more in detail for other novelists promoting their books online – with or without [...]
Archive for the ‘promoting writers online’ Category
The SEO Benefits of Video on your site
Monday, March 22nd, 2010I recently participated on a discussion (on LinkedIn http://bit.ly/cgHG8R) about the advantages/disadvantages of having a video on your home page.
The discussion was an interesting one, bringing up various aspects including accessibility, brain-mapping, and general layout pros and cons, but one thing struck me forcefully – the ‘received wisdom’ that video has no seo benefits for [...]
Authors Beware – a common mistake made by self-publishing authors
Friday, May 22nd, 2009We’ve started work on a site for a self-publishing author recently, who already had a basic site setup at one of the more prominent free website networks for authors. He has his own domain name, and – frustrated at how poorly his site has worked thus far, in terms of search engines in particular – [...]